"Save time" is not your value prop. Try these 2 alternatives instead šš¼
I understand why companies promise to āsave time."
They listen to customers who say āYour product is great because it saves me time."
Youāre supposed to listen to customers, right?
But hereās the thingā¦
Customers are allowed to say that, but youāre not.
(Like how my kids are allowed to say āsus" but Iām not, apparently).
That's because, although we're all busy, nobody looks for software to āsave time.ā
People buy software to eliminate tedious or unpleasant tasks.
For example, technically, Calendly saves time, but mainly it eliminates the tedium of scheduling emails.
Instead of āsave timeā try this:
Option 1:
Formula: Now you can [their specific goal] without [the yucky bit]
Example: Now you can filter down to the best job applicants without reading any resumes.
(If this is going on a landing page, delete the ānow you canā bit, so itās just āFilter down toā¦")
Option 2:
Formula: Now you can [their specific goal] in [unbelievably short specific time]
(Again, feel free to cut the "now you can")
Example: Create hundreds of fresh ad creatives, based on previous winners, under two minutes.
Bottom line
A strong value prop helps prospects visualise exactly how your product will improve their life.
(Also "fast" and "all-in-one" aren't your value props either ā but you can replace them with those same two formulas.)
I sincerely hope this helps!
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