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20 Scrappy Startup Growth Experiments

  • Writer: Matthew Lerner
    Matthew Lerner
  • 7 days ago
  • 1 min read

Updated: 2 days ago

I just documented the 20 best growth experiments of the past 10 years.


They require almost no traffic, budget, or tech.


You can even run them in a corporate! (And you probably won't get fired 😏)


20 Scrappy Growth Experiments PDF
20 Scrappy Growth Experiments PDF

They cover the critical stages:

  • Signal mining & problem discovery

  • Market sizing

  • Demand validation

  • Messaging and positioning tests

  • Feature validation

  • Feasibility

  • Channel tests

  • Willingness to pay & price sensitivity


You'll get instructions and examples for:

  • Fake door test

  • Wizard of Oz test

  • Van Westendorp Price Sensitivity test

  • Review mining

  • Discussion forum audits

  • Validation interviews (AKA "Mom-Test interviews")

  • In-Situ demand test (AKA "The Empty Box Test")

  • Five Second Test (AKA "Paper Test")

  • And more...


I pulled them into a PDF with step by step instructions, real-world examples and screenshots.


Want a copy?



I hope it helps!

 
 
 

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