20 Scrappy Startup Growth Experiments
- Matthew Lerner
- 7 days ago
- 1 min read
Updated: 2 days ago
I just documented the 20 best growth experiments of the past 10 years.
They require almost no traffic, budget, or tech.
You can even run them in a corporate! (And you probably won't get fired 😏)
They cover the critical stages:
Signal mining & problem discovery
Market sizing
Demand validation
Messaging and positioning tests
Feature validation
Feasibility
Channel tests
Willingness to pay & price sensitivity
You'll get instructions and examples for:
Fake door test
Wizard of Oz test
Van Westendorp Price Sensitivity test
Review mining
Discussion forum audits
Validation interviews (AKA "Mom-Test interviews")
In-Situ demand test (AKA "The Empty Box Test")
Five Second Test (AKA "Paper Test")
And more...
I pulled them into a PDF with step by step instructions, real-world examples and screenshots.
Want a copy?
I hope it helps!
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