STEAL THIS.

One actionable growth idea per week, for impatient founders & their teams.

For impatient founders and their teams.

"I tell all the students I work with that Matt’s newsletter is the only one they must read."

PETER GLADSTONE

Harvard Innovation Labs

"Pops me out of to-do-list mode, I zoom out and reflect on the big picture for 2 minutes. Priceless."

GEMMA GUILERA

CEO, Moving Beans Coffee

"Cuts to the chase. All signal, no faff."

ALEX DEPLEDGE

MBE, Founder & CEO, Resi

READ BY LEADERS & THINKERS AT:

NEVER MISS A LESSON. HYPER-CURATED. TWO MINUTES PER WEEK: GROWTH TACTICS WORTH STEALING

2 min read

The best (low-cost) startup marketing strategy (AKA The Locksmith story.)

When startups ask for the best low-cost marketing strategy, I tell them the locksmith story.

3 min read

How to move your startup team faster

Pushing talented people seldom works. Instead, I start by understanding their blockers - exogenous and endogenous.

2 min read

How to Improve your ROAS

Technically, it’s always okay to have a negative ROAS for some of your ads as long as you're learning. But how do you measure learning?

2 min read

How to find your North Star metric (with examples)

A good North Star metric gives everyone a common target, replacing their function / silo goal and aligning the team.

2 min read

Sevens Kill Companies

On the surface, Sara was arguing for essentialism in hiring and firing. If you score your team members on a scale of 1-10, then 4’s are easy

2 min read

A simple formula for more engaging headlines

If I had to explain Language/Market Fit in one sentence it would be: “Figure out the words in your customer's head and use them in your mark

2 min read

How Popsa grew 100X by finding language/market fit

When I first met the founders, they had a very common problem: Customers loved their product (great retention and repeat rates), but getting

3 min read

Growth Sprints vs. Product Sprints

In our Coaching Programme, we teach companies how to run growth sprints. It’s a simple, five-step mix of agile + the scientific method.

2 min read

Avoiding the #1 Headline Mistake

Instead of saying "fast" or "easy," do this instead.

17 min read

Startup Core Strengths Glossary

Our latest draft of the SCS Glossary covering: Metrics, User Psych, Process, Marketing, Paid, Conversion Opt, Email, SEO and Inbound

3 min read

How to improve funnel conversion and activation rates

Happy 2022! I hope all of you are staying safe. Here is a tip from my mate Diego de Jódar. You should give him a shout if you've got...

2 min read

How to A/B test a low traffic site?

Even with very little traffic, you can run insightful experiments every week to boost your conversion. In this two-minute post, we'll explai

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