STEAL THIS.

One actionable growth idea per week, for impatient founders & their teams.

For impatient founders and their teams.

"I tell all the students I work with that Matt’s newsletter is the only one they must read."

PETER GLADSTONE

Harvard Innovation Labs

"Pops me out of to-do-list mode, I zoom out and reflect on the big picture for 2 minutes. Priceless."

GEMMA GUILERA

CEO, Moving Beans Coffee

"Cuts to the chase. All signal, no faff."

ALEX DEPLEDGE

MBE, Founder & CEO, Resi

READ BY LEADERS & THINKERS AT:

NEVER MISS A LESSON. HYPER-CURATED. TWO MINUTES PER WEEK: GROWTH TACTICS WORTH STEALING

2 min read

How to write the perfect headline for your landing page?

Is there a formula for the perfect landing page headline? It turns out there is: The “Now You Can” Formula… Here’s a simple technique to...

3 min read

What makes a good lead magnet?

Most B2B sites convert about 2% of visitors. Today, you’ll learn how to capture the other 98% (or at least 30% of them). In last week’s...

2 min read

How to reduce the bounce rate of your website?

Look at your conversion rate. Do you ever wonder “Where are the other 98% of my visitors going?” First, is your product an impulse buy?...

3 min read

How do you achieve product-market fit?

Slack needed 7 years, AirBnB took 5, and Ivan’s been working on Notion since 2010. (How much runway do you have?) And is there a...

4 min read

Why you should not hire a t-shaped marketer

If you’re a marketing recruiter in 2021, “T-shaped marketer” is the brief. That elusive combo: Broad “base knowledge” of analytics...

3 min read

Is there a KPI to measure product-market fit?

What’s the best North Star Metric before you have Product-Market Fit? (How do you know if you’re getting warmer?) I get that question a...

2 min read

If I see these 3 words on your site, that’s a huge red flag.

How to find out what really matters to your customers.

3 min read

How to do Lead Scoring - Getting Your Leads to Raise Their Hand

How do we get leads and prospects to raise their hand?

2 min read

The One Inch Punch

If you haven’t seen a video of Bruce Lee’s “one inch punch” take a minute to watch it. Bruce Lee was 171cm (5’7”) tall, weighed 58 kilos...

1 min read

Hiring for growth (the 50% + 90% rule)

The most common question I get from founders? How to hire good growth people. (It’s hard; “marketing” is only a subset of growth). My...

1 min read

How do you measure "brand building?"

Are you planning to “build a stronger brand” in 2021? (Who isn’t?) But that goal is kind of fuzzy… how do you actually measure it? You...

2 min read

6 Scalable Alternatives to Paid Traffic

As I write this, we're heading towards Cyber-Monday, and Facebook CPAs are rising 10% - 20% per week. What can you do to rein those CPAs...

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