20 SCRAPPY GROWTH EXPERIMENTS
That require almost no traffic, budget, or tech.
Scrappy Growth Experiments PDF
I pulled together this PDF of the 20 best growth experiments of the past 10 years. Most require almost no traffic, budget, or tech. The PDF includes step-by-step instructions, examples and screenshots.
In this one-hour session, you will learn:
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Identify your North Star Metric - Find a single number that tracks customer value delivery and predicts growth. Plus learn why revenue is a dangerous North Star.
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Map your growth model - Work backwards from your North Star to map your growth model as a handful of critical KPIs that track the drivers of your growth. Then find the positive feedback loops that can drive sustained growth.
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Find your rate-limiting step - Identify your main bottleneck where you can focus for maximum impact.
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Avoid perverse incentives - Stress test your model to help you spot perverse incentives that could backfire.
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Create a metrics-driven culture - Get a paint-by-numbers process to roll this out across your entire company to help everyone focus on the most impactful work.
WHO IS THIS COURSE FOR
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Impatient Seed & Series A Founders who see their teams wasting time on small projects rather than looking for big ones.
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Frustrated Growth Leads who struggle to convince their founders that growth is more than just marketing tactics and "turning dials."
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Growth leaders in larger companies who need to build out a new product or business, but are held back by big company thinking and process.
Lenny Picardo
(B2C, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Hannah Parvaz
(B2C, MOBILE)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
Francesco Cardoletti
(B2B, MARKETPLACES)
Silicon Valley veteran, 2 exitsPartner @ 500 Startups VCEarly growth team at PayPalLectures at Stanford Business SchoolCoached over 100 startups
WHAT YOU`LL GET OUT OF THIS COURSE
Find your North Star and rate-limiting step to focus everyone on the most impactful work.
01
Build a growth model to map your business as a system, identify your North Star Metric, loops and the main constraints that limit your growth. See example growth models for SaaS, Marketplaces and Ecommerce.
Use neuroscience to find language/market fit and explain your value more clearly to customers.
02
After a quick primer on the neuroscience of human perception, you'll learn to uncover your customers' unconscious biases and triggers and find the language that picks the lock. Then you'll learn to turn those insights into high-converting copy and validate it quickly.
Run growth sprints and experiment to find things that really make an impact.
03
See how to run growth sprints, how they're different from product sprints, and how to prioritise ideas (hint: not using I.C.E.)
Learn to design and run weekly growth experiments that go far beyond simple A/B tests. Master the Minimum Viable Testing: Small tests of big ideas.
How great leaders unstick people's thinking
04
Finding the right answer is the easy part; the real challenge is getting the team onboard. You'll get specific tools to help people to drop old ideas that aren't working, abandon perfectionism to move startup-fast, and de-prioritize "sevens" to focus on "tens."
Well facilitated and engaging throughout; it helped pull me our of the detail and refocus around what really matters for our company.
Mark Davies
Chief of Staff, Mo
It's a great framework & reminder to focus on the big picture in a quant-heavy, scientific way. Great for founders & growth leaders.
Kristen Stockdale
Head of Marketing
A super-actionable, hands-on session that punches way, WAY above its weight in terms of value delivered and inspiration gained.
Rosie Higgins
Co-Founder , Syntensor
On a minute for minute value — this session blows it out of the water. It's strategic, tactical, and immediately applicable 10 minutes in.
Niket Desai
Product Marketing, Laurel
WHAT PEOPLE ARE SAYING
WHAT PEOPLE ARE SAYING
WHAT PEOPLE ARE SAYING
MATT LERNER
Matt Lerner started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. He founded Startup Core Strengths, where he has helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.
Co-Founder, Startup Core Strengths, Ex. PayPal, 500 Startups
NOPADON WONGPAKDEE
A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth hacker for 500 startups. As co-founder of Startup Core Strengths, Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.
Co-Founder, Startup Core Strengths, ex. Citi Ventures, 500 Startups
LISA KENNELLY
2X startup CMO with 15+ years experience. Lisa leads product marketing strategy @ Klarna, previously CMO @ Fishbrain, and Director of Marketing @ Clue. She mentors with First Round Capital, Techstars, Antler, and of course Startup Core Strengths. Little-known fact: After earning a BA from Harvard, she started her career as a sports journalist covering the New York Yankees.
Product Marketing Strategy @ Klarna
COURSE SYLLABUS
Map your startup's growth model
01
Map your growth model to focus everyone on the most impactful work.
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How to find your North Star Metric
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Feedback loops & constraints
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Example growth models (SaaS, Marketplaces, Ecommerce)
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Finding your key drivers
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Your rate-limiting step where you can focus for maximum impact
Finding Language/Market Fit
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How to explain your value more clearly to customers
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Why this matters more than anything else
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The neuroscience of human perception
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How to find the language that picks the lock
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Jobs-to-be-done and the 4 Forces
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Headlines, landing pages & ads
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How to validate language quickly (even with no traffic)
Growth sprints, experimentation & Minimum Viable Tests
03
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How to run a growth sprint
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Growth sprints vs. product sprints
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How to prioritise experiments (hint: not using I.C.E.)
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Designing & running growth experiments
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Minimum Viable Test: Small tests of big ideas
Leadership & mindset shift
04
How great leaders unstick people's thinking:
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Overcoming sunk-cost bias
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Speed vs. perfectionism
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Deprioritizing "sevens" to focus on "tens."
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When leaders refuse to listen…
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When nothing’s working…
Friday, September 15
4:00pm - 5:30pm BST
Introduction
Mapping your growth model
Finding language/market fit
Growth sprints & experimentation
Leadership & Mindset Shift
Monday, September 18
4:00pm - 5:30pm BST
Wednesday, September 20
4:00pm - 5:30pm BST
Friday, September 22